What does your company do?

 

We help establish start-up businesses and scale-up established companies by providing services in six key functions:

 

1. Finance to Expand Your Value (e.g. budget planning, sourcing financial investments etc.)

2. Sales to Grow Your Business (e.g. strategic business development plans, prospecting clients etc.)

3. Talent to Develop Your Team (e.g. hiring, designing and facilitating training etc.)

4. Marketing to Make Connections (e.g. develop branding, planning and executing events etc.)

5. Operations to Achieve Your Goals (e.g. processes and systems development, procurement etc.)

6. Back office to Stay Organized (e.g. business plan development, bookkeeping etc.)

 

 Since every business (and budget) is unique, we take a CAP approach by providing a variety of Customized Assistance Plans. Our services range from developing a business needs assessment to writing the business plan, conducting brainstorming sessions to creating action plans, as well as full-time functional support and execution.

 

 What would say is the main reason(s) why the majority of small businesses don’t make it through their first year?

 

Many small businesses do not make it through the first year, or, are not as successful as entrepreneurs had hoped, for three reasons:

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1. Lack of a Clear Vision

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 Many entrepreneurs have an idea but fail to define what success looks like or create a    clear path to achieving it. This results in a slow, non-linear launch, preventable mistakes and wasted time, resources and money.

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   2.Lack of a Strategic Focus

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 Without focus, entrepreneurs are highly likely to burn time and spend more money in the first year than is necessary. A strategic focus is about effectiveness and efficiency. It sets direction to achieve goals and minimizes complexity and distractions. The key to setting strategic focus in defining the core focus of your business and prioritizing the tasks/activities  that are easily executable, allowing you to build momentum, generate sales and have your business pay for itself in the shortest timeline possible.

 

 

  3.Lack of an Agile Contingency Plan

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 Many Entrepreneurs fail to consider the “what ifs” and possible challenges they may encounter. As a result, they fail to properly prepare to pivot and adjust when needed.

 

 Social media has really opened up a new wave in how entrepreneurs can start a business and gain access to millions of potential buyers. But yet, a lot of businesses don’t get the sales even though they see the traffic. What would you say is the cause of this?

 

 There are two key reasons why entrepreneurs may not be seeing sales:

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1. They do not have a good Customer Acquisition strategy (or CA Strategy at all)

2. They do not have a clear Value Proposition and differentiation from their competitors

 

 To illustrate with one example, imagine you are a fisherman (entrepreneur) and the boat is your business (you are driving your business). You need to catch fish (your product/service) to sell. You take pride in selling fresh, same-day seafood (value proposition) so every morning you cast your net to pull in various types of seafood. You go to the market to sell your seafood. Which sells as:

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• 15 people purchase Haddock at $10 ea.

• 40 purchase Salmon at $20 ea. (TOP SELLER)

• 10 purchase Shrimp at $10 ea.

• 35 various pieces of seafood no one purchases

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 From this, you could say, your ideal customers are those in the market for fresh, same-day Salmon.

The point is, most businesses have either (a) not defined their ideal customer and/or (b) have not targeted that customer with a focused strategy geared to  the actual product(s) they are in the market  for. They are “blindly casting their net”; too broadly.

 

 What are the benefits of hiring a company like yours?

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 The value of partnering with Couler Consulting is our expertise, through experience.

 

 Having founded other businesses in various industries (fashion, hospitality, food, marketing etc.) we have experienced the challenges and learned the lessons to be able to identify the best route for success and growth. Our expertise is authentic because we have lived it. Our passion is seeing people’s ideas become (successful) realities.

 

 How can entrepreneurs get in contact with your company?

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  For a free consultation, business owners or aspiring entrepreneurs can complete an 8-minute survey through our website at www.couler.ca and use promo code FOW2020.

All other inquiries can be emailed to info@couler.ca.

 

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